Farrierbell is a luxury fashion brand founded by self-taught designer Alex Holliman, whose creative journey began in Omaha, Nebraska, at the age of nine. From hand-sewing with his mother’s curtains to debuting his first collection in 2004, Holliman’s path has been defined by resilience, innovation, and a deep connection to his family heritage. The brand’s name, a fusion of his great-grandmother Ruth Farrier Jackson’s and grandmother Tillie Bell Holliman’s names, reflects its roots in tradition and legacy. Since relocating to Atlanta in 2007, Farrierbell has been featured in leading publications, showcased on television, and earned prestigious awards. Known for its presence on global runways, Farrierbell continues to grow with a vision to bring its distinctive collections to high-end department stores worldwide.